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Our Mission: Unlock
Human Performance.

We believe everyone has an inner potential. A potential to perform at their highest level. We believe this potential can be harnessed by uncovering secrets your body is trying to tell you.

As humans, we wander through life with remarkably little information on how our bodies are performing. As my co-founder John used to say, “I can predict the weather next week, I know detailed health and performance metrics of my computer, but I don’t know when I’m going to get sick or how hard I should workout today.” Why are you tired, sick, injured, fatigued? What sequence of actions (or lack thereof) led to that state? Conversely, why are you peaking physically, alert, primed…in the flow state? How can you get back there? Stay there?

Photo of Whoop Founder and CEO, Will Ahmed
Will Ahmed
Founder & CEO

I grew up loving sports and exercise. Many of my childhood heroes were athletes. I was recruited to Harvard and became Captain of the Men’s Varsity Squash Team. As a D1 athlete, I was amazed by how little I knew about my body. I would train for 3 hours a day with my teammates without knowing what gains I made. I was surrounded by athletes, myself included, who overtrained, misinterpreted fitness peaks, underestimated recovery and sleep, and got injured. Being prepared for game day often seemed…random.

I became inspired by a simple idea: Humans, especially athletes, could optimize their daily performance. Optimizing performance was not a random sequence of events and decisions, but rather a systematic approach to understanding your body.

At Harvard, I met with cardiologists and physiologists. I read over 300 medical papers because I became obsessed with understanding the human body. What I learned was amazing: There are secrets that your body – your physiology – is trying to tell you. These secrets can help prevent overtraining and injury, they can detect fatigue and even sickness, and, sure enough, they can be used to optimize human performance. But until now, no one could monitor those metrics.

I partnered with my co-founders John Capodilupo, who was studying math and statistics at Harvard before dropping out to found WHOOP, and Aurelian Nicolae, a graduate from Harvard with a gift for mechanical prototyping and engineering. We spent the past 4 years building our technology—the WHOOP System. We assembled a world-class advisory board and we’re proud to work alongside our team of 50 brilliant engineers, designers, and data scientists in our downtown Boston office overlooking Fenway Park.

We’ve been fortunate to work with many of the best athletes in the world. What we’ve discovered has amazed us. This is truly a product that can transform your life: Positive behavior change, fitness improvements, injury reduction.

We believe that the data we’re collecting on athletes is unprecedented, both in its sophistication and scale. No physiological studies have ever occurred on this magnitude. WHOOP benefits from the fact that athletes also have tangible performance data (wins/losses, batting average, time trials, etc) across sports. We want to share this data: The unbelievable correlations between physiology and performance; the approach to health monitoring and the different ways to interpret or action your body’s feedback. Beyond building a product that people love, we hope to advance human knowledge with our discoveries.

Our mission at WHOOP is to unlock human performance. When you choose to partner with us, we’ll do everything we can to help you find your inner potential.

Meet the

At WHOOP, we are privileged to work with some of the most brilliant and creative minds in the world. The Advisory Board includes mathematicians, professors, cardiologists, engineers, marketing executives, and designers. We work together to deliver the most sophisticated solution to help athletes optimize performance.

Antonio Bertone Marketing & Design Former Chief Marketing Officer and Board Director at Puma
Nicholas Christakis, MD, MPH, PhD Behavioral Health Yale Professor specializing in the intersection of behavioral health and social networks, Time 100 Most Influential Person in the World
Ben Foster Product & Design Former VP Product Management at Opower, expertise in applied behavioral science and consumer app design
Charles Hirschler Data Analyst Founder of Marketech, a data analytics company for training Olympians with heart rate monitors
Lawrence G. Miller, MD Validation CEO of Macrolide Pharmaceuticals
Nicholas Negroponte Business Development MIT Professor, Founder of One Laptop Per Child, Founder and Director of MIT Media Lab
Jeffrey Olgin, MD Cardiology Chief of Cardiology at UCSF, Principal Investigator at Health eHeart, an initiative to monitor a million hearts in real time
Youngme Moon Marketing & Branding Donald K. David Professor of Business Administration and Senior Associate Dean for Strategy and Innovation at Harvard Business School, Author of bestselling book Different
Kevin Kit Parker, PhD Biomedical Engineering Harvard Professor of Biomedical Engineering and Applied Physics, U.S. Army Reserve Major
Stephen Wolfram, PhD Mathematician & Physicist Founder and CEO of Wolfram Research, creator of Mathematica, creator of Wolfram Alpha, and author of A New Kind of Science