Group 2 Created with Sketch.
Buy Now

Validation & Press

For press inquiries you can reach us at or (888) 827-7855
The Business of Sports with Andrew Brandt: - Will Ahmed
Andrew talks with Whoop CEO, Will Ahmed about their deal with the NFLPA to monitor and sell player's data from Whoop's wearable health monitoring device.
Fortune - Here’s What NFL Player Darrell Stuckey Wore to Train Smarter
You may think that NFL players’ hearts beat the fastest during intense moments like when trying to score the game-winning touchdown. However, Los Angeles Chargers safety Darrell Stuckey discovered that his heart rate peaks right before kickoff. Stuckey explained at Fortune’s Brainstorm Health conference in San Diego on Wednesday that a small, Internet-connected wristband created by fitness tech company Whoop has helped him learn things about his body and health that he never would have otherwise known. The wristband and its sensors measure things like an athlete’s heart rate during exercise and rest, body movements, and surrounding temperature. From that data, Whoop can calculate how long it takes for athletes to recover from physical stress, said Whoop CEO Will Ahmed.
Sports Illustrated - Cleveland Browns’ Ibraheim Campbell uses WHOOP to stay in peak condition
During a recent NFL Players Association reps meeting, WHOOP straps were handed out so that the players in attendance could be introduced to the product. Cleveland Browns defensive back Ibraheim Campbell hasn’t stopped using the wearable device since then. “I don’t take it off,” Campbell said. “It’s pretty cool. I’ve seen my awareness of myself and how I’m doing increase. It’s been big on my sleep awareness and sleeping habits.”
RoadTrailRun - Whoop Strap 2.0 Review - Novel Approaches to Monitoring Recovery and Optimizing Performance
The WHOOP system includes a sleek, water proof wrist-worn strap that measures key strain and recovery variables more than 100 times per second, 24 hours a day. WHOOP’s proprietary algorithms then process this data to provide athletes an Intensity score, which informs them about the level of Strain on their body and what it means; a Recovery score, which measures the body’s preparedness for strain or exertion; and a Sleep Performance score, which evaluates the hours of quality sleep an athlete got in relationship to the sleep he or she needed.
Men's Health - NFL Players Will Start Making Money From Their Health Data
You’ve probably heard at some point that the NFL’s nickname is “not for long”—injuries are common, competition is intense, and there’s always some up-and-comer looking to steal your job. So it makes sense that NFL players would want to capitalize on their pro baller status while they can. Now, there’s a new option for them: They can sell their health data. (If you're interested in knowing more about their fitness, read how these six NFL players prepare for game day.)
Forbes - Big Whoop About NFL Players Using Wearable Tech, Selling Personal Health Data
How will many of the millions of people watching the first round of the 2017 NFL Draft likely spend the time in between the announcement of picks? They will probably be flipping between on-air analysis led by Trey Wingo, Mel Kiper Jr., Jon Gruden, Louis Riddick, and Suzy Kolber on ESPN and Rich Eisen, Mike Mayock, Daniel Jeremiah, and David Shaw on the NFL Network. At the same time, they will almost certainly be scouring online sites for this data point or that one about players being picked, hoping to uncover any tidbit of information that might predict success. New technology might soon make physiology part of that effort.
Wired - NFL players will soon be able to sell their own fitness data
A new deal between the NFL Players Association and sports tech firm Whoop means that American football players can sell their own fitness data for the first time. The groundbreaking partnership sees the Whoop Strap 2.0 becoming the official "recovery" wearable of the NFLPA. This is the first time a pro sports players association has teamed up with a wearable tech firm to give players "access to, ownership of, and the option to commercialise their health data". For example, NFL players could potentially sell their data to TV networks looking for more detail on the team lineup for what is already an incredibly stat-heavy sport.
Fox Sports - Should players be allowed to use wearable health-monitoring devices in NBA games?
The NBA's new collective bargaining agreement doesn't go into effect until July 1, but the lawyers who put it together clearly had an eye on the future. Included in Article XXII, which covers Player Health and Wellness, is a section devoted to Wearables, which are biometric devices that are capable of monitoring a person's health. Players are already using them, so the league was smart to address the topic in its new agreement with the union to try to get a handle on the issue. A recent ESPN piece pointed out that DeAndre Jordan wore a WHOOP device on his right wrist during a February game against the Knicks, and while the league has told players in the past this wasn't allowed, there is now explicit language in the CBA that prohibits it.
Bloomberg - How NFL Players Can Score Big With Whoop Wearables
Will Ahmed, Whoop's chief executive officer, discusses the company's partnership with the NFL and competition in the wearables market. He speaks with Bloomberg's Caroline Hyde on "Bloomberg Technology."
WHOOP - WHOOP Strikes Landmark Deal As The Officially Licensed Recovery Wearable of the NFL Players Association
WHOOP, the human performance company, and the National Football League Players Association (NFLPA) announce a groundbreaking partnership that makes WHOOP the Officially Licensed Recovery Wearable Of The NFLPA.