These days, everyone and their friggin’ mother wears a fitness tracker. I’m serious: from old men at golf clubs to soccer moms in mini-vans, it really seems almost everybody has something strapped on their wrist, their arm, their finger, their toes and goodness knows where else – quantifying steps, food, sleep, heart rate and – with each new darling added to the self-quantification wearable market – oh, so much more.
As a matter of fact, according to research firm Gartner, 70 million fitness wearables were sold across the globe in 2015, and sales were projected to grow 18.4% in 2016. That’s a crapload of wearables scuttling around the streets of your neighborhood.
So how the heck does a wearable stand out in this saturated market?