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Men's Health - NFL Players Will Start Making Money From Their Health Data
You’ve probably heard at some point that the NFL’s nickname is “not for long”—injuries are common, competition is intense, and there’s always some up-and-comer looking to steal your job. So it makes sense that NFL players would want to capitalize on their pro baller status while they can. Now, there’s a new option for them: They can sell their health data. (If you're interested in knowing more about their fitness, read how these six NFL players prepare for game day.)
Forbes - Big Whoop About NFL Players Using Wearable Tech, Selling Personal Health Data
How will many of the millions of people watching the first round of the 2017 NFL Draft likely spend the time in between the announcement of picks? They will probably be flipping between on-air analysis led by Trey Wingo, Mel Kiper Jr., Jon Gruden, Louis Riddick, and Suzy Kolber on ESPN and Rich Eisen, Mike Mayock, Daniel Jeremiah, and David Shaw on the NFL Network. At the same time, they will almost certainly be scouring online sites for this data point or that one about players being picked, hoping to uncover any tidbit of information that might predict success. New technology might soon make physiology part of that effort.
Wired - NFL players will soon be able to sell their own fitness data
A new deal between the NFL Players Association and sports tech firm Whoop means that American football players can sell their own fitness data for the first time. The groundbreaking partnership sees the Whoop Strap 2.0 becoming the official "recovery" wearable of the NFLPA. This is the first time a pro sports players association has teamed up with a wearable tech firm to give players "access to, ownership of, and the option to commercialise their health data". For example, NFL players could potentially sell their data to TV networks looking for more detail on the team lineup for what is already an incredibly stat-heavy sport.
Fox Sports - Should players be allowed to use wearable health-monitoring devices in NBA games?
The NBA's new collective bargaining agreement doesn't go into effect until July 1, but the lawyers who put it together clearly had an eye on the future. Included in Article XXII, which covers Player Health and Wellness, is a section devoted to Wearables, which are biometric devices that are capable of monitoring a person's health. Players are already using them, so the league was smart to address the topic in its new agreement with the union to try to get a handle on the issue. A recent ESPN piece pointed out that DeAndre Jordan wore a WHOOP device on his right wrist during a February game against the Knicks, and while the league has told players in the past this wasn't allowed, there is now explicit language in the CBA that prohibits it.
Bloomberg - How NFL Players Can Score Big With Whoop Wearables
Will Ahmed, Whoop's chief executive officer, discusses the company's partnership with the NFL and competition in the wearables market. He speaks with Bloomberg's Caroline Hyde on "Bloomberg Technology."
WHOOP - WHOOP Strikes Landmark Deal As The Officially Licensed Recovery Wearable of the NFL Players Association
WHOOP, the human performance company, and the National Football League Players Association (NFLPA) announce a groundbreaking partnership that makes WHOOP the Officially Licensed Recovery Wearable Of The NFLPA.
SportTechie - WHOOP, NFLPA Partner To Give Every Player Ability To Monitor Strain, Recovery, Sleep
Boston-based sports performance company WHOOP struck a deal with the NFL Players Association, giving all NFL players, including incoming ones, the ability to monitor their strain, sleep and recovery as the WHOOP Strap 2.0 wearable device will be distributed to every player. As the first such deal of its kind between a professional players association and wearable technology technology, WHOOP will give NFL players access to and ownership of their health data along with the ability to commercialize it through the NFLPA’s licensing program. With the partnership, WHOOP is now the Officially Licensed Recovery Wearable of the NFLPA.
ESPN - NFL players grab a data equalizer in era of wearable technology
Even at the dawn of the wearable technology era, NFL receiver Andrew Hawkins could see where it was all headed. There would come a day, Hawkins said, when player evaluation and even contract negotiations would hinge on the presumably objective data collected from chips inserted in shoulder pads for practices and games.
CBS Sports - NFLPA reaches agreement to provide players with biometric monitors
The National Football League Players Association announced on Monday that it has reached an agreement with WHOOP to deliver continuous biometric monitors to its members. Each NFL player will be delivered a wrist-worn device called the WHOOP Strap 2.0, which will transmit physiological data on sleep and recovery, among other data sets.
Boston Globe - Fitness monitor makes the Big Leagues
Matthew Dellavedova helped put Whoop on the map when he was ordered to take it off. Dellavedova, then a backup guard for the Cleveland Cavaliers, spent much of early 2016 wearing the company’s wristband during games before the National Basketball Association told him to take it off because it violated league rules. The order generated a flurry of headlines for the company, which employs about 50 people in an office near Fenway Park. It also spotlighted the growing role that technology is playing in sports as athletes and teams seek to quantify fitness and health in hopes of maximizing both.