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Bloomberg - NFL Players, in a First, Can Sell Health Data in Deal With Whoop
Picture this: A television network during an NFL broadcast comparing the heart rates of star players doing the same workout -- or while they sleep. Say Tom Brady versus Cam Newton. Now picture being able to determine which player’s body was better prepared to play. That scenario is closer to reality after the National Football League Players Association reached a deal with wearable device company Whoop Inc. that for the first time gives players the ability to make money on their health data.
Sports Illustrated - Boston-based WHOOP creates special edition straps in honor of David Ortiz
Five days after the 2013 Boston Marathon bombing that killed three people and left at least 264 others injured, Boston Red Sox slugger David Ortiz took the field at Fenway Park to thank the policemen for their service and give a heartfelt speech in an attempt to bring the city together.
Time - Why Professional Athletes Love This Fitness Band
Life is hard, but I don't need to tell you that. You've probably already walked a mile-and-a-half in heels, lugged a bunch of packages to the post office, manned a grill during the lunch shift, or performed any number of other strenuous, everyday activities otherwise known as "work." Me? I made breakfast, got the wife and kids off to their weekday destinations, walked the dog, and spun around this desk chair twenty-something times thinking about how to write this opener. It's a good life — I'll admit that much — but by the end of the day, I'm still exhausted. And now I have proof. A few weeks ago, I started wearing the WHOOP Strap 2.0 fitness band, a high-powered but low-profile wearable that professional baseball, ever the numbers game, recently approved for in-game use. And over in the NBA, where WHOOP is still illegal, players like the Clippers' DeAndre Jordan are stuffing the sensor under their wristbands to get an edge. These professional athletes are strapping the WHOOP (rather than a Fitbit or Apple Watch) to their bodies because it provides an enormous amount of data on their performance day and night, in pre-game warmups and during post-game recovery. And if it's good enough for the pros, it's definitely fair play for this minor league father of two.
SportTechie - 9 Technology Companies That Will Impact The 2017 MLB Season
The MLB season is off and running as the Atlanta Braves, in particular, open technology-infused SunTrust Park for the first time Friday. SportTechie recently broke down the most important storylines to follow for the 2017 MLB season and with that, we also wanted to highlight some of the baseball technology companies to watch during the year. From wearables and virtual reality training to digital media, there are a number of companies making headlines at the intersection of sports and technology.
Associated Press - Wired up: Digital devices the rage in baseball
Baseball players are wired up. Yankees reliever Dellin Betances wears a sleeve around his elbow to measure stress on a ligament. Chris Coghlan spent spring training with the Phillies using a wrist band to check his sleep and recovery. Others have GPS devices hidden under their uniforms. In 21st-century baseball, digital devices monitor heart rates, skin temperature — they even track fielder's movements, all part of the exponential data explosion used to determine batting orders, pitching changes and defensive shifts. "I love to compare what the results say to how I really feel," Coghlan said. "After three years of data, I enjoy comparing to see how accurate it is. I think that it's such a better barometer to measure against than just like, I feel lethargic today."
Observer - This Harvard-Backed Athletic Wearable Is the MLB’s Favorite New Toy
Big data has taken on increasing importance for sports teams in recent years—the Chicago Cubs used motion capture analysis of their pitchers to help win the World Series. But another product being used in Major League Baseball is taking things one step further by analyzing every aspect of an athlete’s performance—and it can help weekend warriors raise their games as well. Whoop, a wearable device developed at the Harvard Innovation Lab, helps users train at their most optimal level by giving specific data about the effect workouts, along with everyday activities like sleep, have on a player’s body.
CBS - Boston Startup Brings Performance Wearable Technology To MLB
Opening day is right around the corner, and WBZ business reporter Jeff Brown reports a Boston company’s technology will be seen on the field this year. Boston startup WHOOP is teaming with Major League Baseball to bring its performance wearable technology to big league diamonds. The device is worn on the wrist and tracks a players’ performance during games. Founder Will Ahmed says the device is used to optimize performance.
tom's guide - Whoop Strap 2.0 Review: LeBron Wears It, But Should You?
There’s a fitness gadget out there that is so hot that NBA players are sneaking it under their sweatbands, Major League Baseball changed its rules to allow it during games, and high-profile athletes such as LeBron James and Michael Phelps are touting it. It’s now available for the rest of us, too. The Whoop Strap 2.0 tracks how you are recovering from your last workout, how your sleep is supporting your progress and how ready you are for the workout ahead. However, at $500, it’s not cheap. I took five weeks to find out for myself, as I trained for my 10th marathon, to see if the Whoop lived up to the hype. And it mostly does.
ESPN - Inside the 'Tinderization' of today's NBA
The gatekeeper of America's most popular nightclub is a 33-year-old man known to NBA players simply as "Purple." And tonight he's busy. A former high school dropout who rose to become the go-to guy for nightlife in Miami, on this night Purple gets a text, makes some arrangements, and now he's meeting his "friends" through a secret side door of the famous LIV nightclub, the portal to an underground network beneath the famed Fontainebleau hotel in Miami Beach. "Ever seen the movie 'Goodfellas,' when he takes his girl underground?" Purple asks. "They love the whole walking underground thing." - Detailed Review: WHOOP – an athlete recovery monitor/advisor and HRV-enabled oHRM for the wrist.
WHOOP is a potentially super-clever piece of performance/training optimising kit for serious-to-pro athletes covering most sports, including triathlon & team sports. In simple hardware/software terms it’s ‘just’ a wrist-based heart rate monitor and an online/smartphone app. It offers a holistic HRV-based view of your ‘recovery‘ coupled with a view of your daily HR ‘strain’. Specifically, strain & recovery feed into your readiness to train and into your sleep needs.