Designing a wearable for elite athletes like LeBron James is no small feat.
The Cleveland Cavaliers forward needs the ability to precisely measure his performance on and off the court, share that data with his coaches and trainers, and visualize it to make sense of everything—all at an extreme level of detail that would be overkill for regular users. That requires a wearable he can wear literally 24/7—one that's lighter, more accurate, and fits better than any other wearable on the market.
So James doesn't wear an Apple Watch, a Nike FuelBand, or a Fitbit. He wears a Whoop, a wearable aimed at helping athletes track their progress as well as predict their future performance.