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WHOOP - The Effect of Travel on Sleep and Recovery
WHOOP Case Study
SportTechie - Crabb Brothers Adapt With Analytics, Rise In Volleyball World
As we head toward Rio, brands are continuing to roll the dice on who the emerging stars of The Games will be, and more importantly, who will be the marketing stars that will bridge the gap and be able to engage beyond this summer and towards Tokyo in 2020. In Beach Volleyball, the shorter term marketers have gone all in as Keri Walsh Jennings and April Ross look to win gold on the women’s side, while veterans Phil Dauhausser and Nick Lucena as well as Casey Patterson and Jake Gibb will contend for the men once again. The veteran stars seem to be front and center this time around for one of the must watch events every four years.
WHOOP - The Impact of WHOOP on User Behavior
WHOOP White Paper
Fox Business - The latest wearable technology optimizing performance for elite athletes
Whoop CEO Will Ahmed on how the company's wearable technology helps elite athletes improve their performance.
CBS Sports - In multibillion-dollar business of NBA, sleep is the biggest debt
The worst sleep LeBron James has ever had in his 13 years in the NBA was in the aftermath of the 2011 Finals. James had joined Dwyane Wade and Chris Bosh in Miami to form a super team that was destined to win "not one, not two, not three ..." championships, and so on. It was going to be "easy," LeBron said. But on their first try against the Dallas Mavericks, the Big Three swung ... and missed. "I just felt like sleep wasn't important and the only thing that mattered to me was how I was going to try to get back up there and win," James told CBS Sports. "It was very difficult to get sleep, because my mind was racing so much that it didn't allow me to go at ease.
WHOOP - Alcohol and the Collegiate Whoop Athlete
WHOOP White Paper
WHOOP - Recovery and Basketball Performance
WHOOP Case Study
WHOOP - Perceived vs. Objective Strain in the WHOOP Population
WHOOP White Paper
Wareable - How Wearable Sensors Could Strike Out Injuries in US Pro Sports
Perhaps more than any other sport in the United States, baseball bleeds nostalgia. Its enduring traditions of red brick ballparks, hotdog stands and uniforms barely befitting an athletic contest, are one of the last unfettered images of true Americana. As such any change, especially technological, comes slowly and reluctantly. However, revolution only ever comes when the need is most dire. And, from Little League to the Majors, America's Pastime is currently plagued with an injury epidemic habitually robbing the game its most talented performers.
Fast Company - How To Design A Wearable For LeBron James
Designing a wearable for elite athletes like LeBron James is no small feat. The Cleveland Cavaliers forward needs the ability to precisely measure his performance on and off the court, share that data with his coaches and trainers, and visualize it to make sense of everything—all at an extreme level of detail that would be overkill for regular users. That requires a wearable he can wear literally 24/7—one that's lighter, more accurate, and fits better than any other wearable on the market. So James doesn't wear an Apple Watch, a Nike FuelBand, or a Fitbit. He wears a Whoop, a wearable aimed at helping athletes track their progress as well as predict their future performance.
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