Group 2 Created with Sketch.
Buy Now

Validation & Press

For press inquiries you can reach us at or (888) 827-7855
WHOOP - WHOOP Opens Online Store to the Public for Holiday Shopping Season
Worn by World-Class Athletes, the WHOOP Performance Optimization System is Now Available for Purchase with Guaranteed Delivery by Christmas
PSFK - Editorial Roundtable - Building An All-Encompassing Performance Suite
Sports are the ultimate meritocracy. And so, athletes, coaches, trainers, statisticians, broadcasters, and diehard fans cringe at the use of any unfair advantage that lies outside the realm of strategy and god-given talent. (Think: performance-enhancing drugs). They perhaps do so little knowing that, as PSFK Labs‘ latest report, the Sports Debrief, tells us, the Future of Sport not only promises untold performance enhancement but will come to be defined by it. Think: performance-enhancing analytics, performance-enhancing immersive training, even performance-enhancing sensory deprivation tanks in which your mind and spirit are treated to their own heightening.
PSFK - PSFK Picks - Top 5 Performance-Enhancing Wearables
Fitness wearables are becoming more comprehensive of a wide range of detailed body metrics, indicating a shift towards holistic health, whole body nutrition, and personalized optimization. Though counting calories is important, it’s only one step toward leading a healthy lifestyle. From form-correcting vibrations to pain relief through nerve stimulation, these technologies show that sustainable, active performance is influenced by a variety of factors. PSFK Labs’ The Sports Debrief details the latest technology utilized by the sports industry. Here are 5 performance-enhancing wearables that help athletes of all levels perform stronger and smarter.
Bleacher Report - Next Big Thing - Sleep Science Is Becoming the NFL's Secret Weapon
Imagine a conference championship game five or 10 years from now. The road team, having traveled to London and Las Vegas for its previous playoff games, arrives in Foxborough and engineers a shocking upset with the help of a surprising strategy: Even though the team's quarterback is an All-Pro known for picking apart defenses, it employs a scaled-back, run-heavy game plan. The head coach explains his daring tactical shift at the postgame press conference. "Well, Deshaun's sleep hygiene has been terrible because of all our travel," he says. "Our monitors recorded a 37 percent reduction in high-order decision-making because of poor sleep. Meanwhile, Ezekiel's sleep hygiene has been great, speeding his recovery from that high ankle sprain. So we decided to pound the ball between the tackles."
Digital Trends - WHOOP Athletic Wearable Stresses Recovery for Better Performance
The wearables market already seems implicitly targeted toward those leading an active lifestyle, what with their sleep, exercise, and calorie counters as standard features on most devices. But now, one company is making it even more obvious that when it comes to athletics, wearables are the future. Meet Whoop, a next-level device that describes itself as “a system robust enough to prepare a Navy SEAL for battle, but with the form factor and design that the average athlete would be comfortable wearing 24 hours a day.” Sure, skeptics abound — after all, how different could Whoop really be from a Fitbit or an Apple Watch? But while it may not be altogether different, it does offer some unique insights that are key to heightened athletic performance — by applying predictive analytics, Whoop wants to help teams and individuals better understand their bodies and how they recover after a hard game or workout.
psfk - The Best In Wearable Tech From The Rio Olympics
The Olympics are always a great time to show off athletic skills, as well as showcase newly created wearables. Curated for the Olympics, a new range of wearable tech is giving athletes a boost up, without the need for performance enhancing drugs. In fact, these technologies have gotten so good that certain swimsuits might be banned. With great new designs and technology-infused features, these items could have made a difference in catapulting some athletes into the spotlight. PSFK investigated to note our favorite innovations for this year’s Olympics:
Men's Fitness - No, Fitness Trackers Are Not a Fad. Here's Why You Should Double Down On Your Data — Today.
It's no secret that 2016 hasn't exactly been a banner year for the humble fitness tracker. In 2015, 78 million units shipped worldwide—a 171% increase from the previous year. But now the backlash has officially arrived, and it’s not pretty. If you believe recent news reports, the fitness tracker is such a bust we may as well enshrine it in the Doomed-Fad Hall of Fame, next to the ThighMaster, dial-up Internet, and metrosexuals.
Men's Journal - 10 Gadgets Rio Olympians Swear Give Them A Competitive Advantage
The Tech: Created in 2012 by a Harvard squash team captain, this wearable device records heart rate, ambient temperature, and motion at over 100 times per second and transmits the data to a connected app to measure an athlete's strain, recovery time, and sleep habits. The data is then analyzed to help suggest when a user is training too hard, not resting long enough, adding physical stress by traveling, and recognizing when ingesting caffeine or alcohol might affect their recovery.
FastCompany - 7 Wearable Breakthroughs To Watch For In Rio
As of writing, the United States has won 84 medals at the 2016 Summer Olympics in Rio, almost twice as many as any other country competing this year, and the most gold medals Team USA has ever won at a single Olympic Games. Most of the credit for this incredible record undeniably goes to the athletes. But America also has a technological and design edge when it comes to the Games: Our athletes tend to have the best and most innovative gear first. You might miss some of these details while you're watching from the couch, so here's what to look for during the remaining days of competition, which wraps up next weekend.
Designboom - WHOOP revolutionizes way elite athletes, like Lebron James, reduce injury and predict peak performance
The ‘WHOOP’ performance optimization system is a sophisticated device that offers elite athletes, coaches, and trainers the ability to harness physiological data tracked through the wearable to inform specific training and game day decisions. formally developed by aruliden, in collaboration with the WHOOP team, it is the first scientifically grounded wristband that provides users with a full understanding and awareness of their bodies. What sets WHOOP apart from other similar products on the market is that it uses complex metrics like skin conductivity and accelerometry, to analyze the body throughout the day.