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CNN - Startups get closer to helping us live longer, stay healthier
It may not be Silicon Valley but it's where many tech companies of the East want to be. Kendall Square in Cambridge, Massachusetts, is home to 800 companies, from startups to MIT. Even Google and Microsoft have satellite offices there. Once a salt marsh and the former home of a NASA research center, Kendall Square today is known as "the most innovative square mile" in America, based on the concentration of innovative businesses in the area. Collectively, they have raised $14 billion.
WT VOX - WHOOP – Is This The Best Wearable Device?
The more metrics a wearable device can track, the better. Past 2015, a new stream of next-gen fitness trackers have focused on tracking more detailed metrics, more often, and Whoop is right at the top of the wave. Whoop is taking the data tracking business one step further with its predictive analytics system, designed for pro athletes and coaches. The price is quite high in comparison to the general market fitness trackers. It comes as a subscription, from $500 to $5,000 a year for a single athlete and up to $100,000 for a manager who wants to monitor a whole team using Whoop. That is right, 100k.
Sport Techie - This Elite Athletes Wearable That Olympians Are Using Is Now Available For Consumers
Olympic rower Gevvie Stone has been getting more sleep. She owes it in part to the WHOOP performance monitoring system she’s been using since last December, a wristband she wears at night that evaluates her strain and recovery. The thin, lightweight band does so by measuring and analyzing heart rate, heart rate variability (HRV), ambient temperature and motion, among other data points. Stone is also a doctor, which helps her more deeply understand the data that WHOOP collects, and she believes that HRV is essential in measuring fatigue and recovery. “The fact that WHOOP was measuring HRV it definitely made me particularly interested in the product,” Stone says. “It’s one of the things that I really rely on within the system.”
Fox Business - Train Like An Olympian With WHOOP, A Wearable Fitness Coach
Team USA Basketball point guard Kyle Lowry and swimming star Ryan Lochte are among 20 Olympic athletes that used the wearable gadget WHOOP to improve their training regimens ahead of this month’s games in Rio de Janeiro, Brazil. Conceived in 2012 by former Harvard University squash team captain Will Ahmed, the WHOOP tech-enabled bracelet tracks data on the user’s sleep patterns, heart rate and physical exertion during training. Within a few days, the device provides recommendations on everything from how much sleep the user should get to whether the strain they’re placing on their bodies is outweighing their ability to recover, providing users with a blueprint of how to change their habits to improve performance.
Golf Digest - The same body data analytics Olympic athletes use now for golfers
As golf becomes more and more driven by the data analytics provided by every device from launch monitors to GPS watches, the next source getting analyzed might be the most important and the most data-rich: the human body. The latest training monitor is from a Boston-based startup called WHOOP (According to founder and CEO Will Ahmed, the name comes from an expression of energy and excitement for exercise and competition.) WHOOP’s device is being used by several Olympic athletes, as well as players and teams in the NBA, NHL, NFL, Major League Baseball, Major League Soccer, the Barclay’s Premier League, and many major college conference teams. It's even got the endorsement of LeBron James' trainer, Mike Mancias.
USA Today - Wearable apps help Olympic athletes train at their best
Four days out from his first race in the U.S. Olympic swimming trials, Connor Jaeger arrived in Omaha earlier than usual to give his body time to recover from the stress of traveling. How did the Olympian know he needed a couple of extra days to compete at his best? An application called WHOOP told him so. Jaeger and several other Olympians are taking advantage of fitness tools, such as WHOOP, that help them prepare for the Rio Games by measuring their bodies’ stress and strain and making recommendations for training adjustments to maximize peak performance.
CBS New York - Wrist Device Helping NYC Fencer, Other Olympians Get Edge
Growing up in Ohio, Jason Pryor was looking for a sport that he liked and would keep him active. He gave soccer a try, but quit the sport at the age of 11 and was in search of something new. “I was very chubby, so my parents told me I had to do sports and I could pick any sport,” said Pryor. A friend of his in school told him about fencing and discussed it with his parents. Within 10 minutes, they found the nearest fencing club and the rest, as they say, is history.
Rick Horrow "The Sports Professor" Yahoo! Finance - Harvard born company brings 24 hour measurable improvement into the sports wearable game
“Whoop was a word we would throw around on the squash team while I was at Harvard, ‘You go that whoop?’ for example, it was just action based expression we used. So when it was time to name the company it naturally came to mind” founder Will Ahmed told me during our recent interview. Now the word has a whole new meaning to athletes everywhere, WHOOP’s new consumer product is the first wearable to monitor active and resting biomedical statics 24 hours a day.
Wareable - Whoop Strap 2.0 available to pre-order now for $500
Whoop, the wearable wristband that offers predictive analytics system for athletes and coaches, is available to consumers for the first time. Costing $500, you can pre-order one now for a December delivery. Whoop continuously measures skin conductivity and heart rate variability (more than 100 times a second), as well as monitoring sleep, to analyse how an athlete's body is handling the strain of working out or performing and how it recovers. Its analytics dashboard is focused on the role of sleep and recovery, making sure athletes peak at the right time and avoiding over and under training. The idea is to help prevent injuries and it even considers how travel schedules can affect a player's freshness for their next performance.
WHOOP - WHOOP Performance Optimization System Goes On Sale to Consumers July 18
Worn by the world’s best athletes, including 20 Olympians headed to Rio 2016