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Boston, Mass. – July 18, 2016 – WHOOP today announced consumers will have the opportunity to train like elite athletes when its performance optimization system goes on sale to the general public on www.WHOOP.com. The WHOOP Strap 2.0 will ship in time for the holiday gifting season.
WHOOP also announced today that 20 Olympic athletes, including front-runners like swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, are training on the sports performance platform in preparation for Rio.
WHOOP is the first scientifically-grounded system designed for continuous wear that provides athletes with data to reduce injuries and predict peak performance. WHOOP Strap 2.0 is the second generation of the system and incorporates an expansion of technological capabilities including full automation, so there is no need to manually enter data. WHOOP Strap 2.0 uses a lightweight, award winning wristband design that is worn day and night, measures key performance variables more than 100 times per second, 24 hours a day, including Strain, Recovery and Sleep.
“After seeing such success with elite athletes, we’re very proud to be able to share our performance optimization system with the public,” said Will Ahmed, Founder and CEO of WHOOP. “For the first time, every athlete will be able to get actionable data, measure strain and recovery and optimize travel and sleep – all so that they can reduce injury and improve performance.”
The system is already getting accolades from elite athletes, who credit it with helping them fine-tune their peak performance.
“Over my many years on the national team I've learned that training for the Olympics is more than just long hours in the pool and weight room,” said five-time Olympic gold medalist and current world record holder, Ryan Lochte. “Much of your success in the pool comes from what you do outside of it. WHOOP has given me insight into my sleep and recovery which ultimately helped push my training to new levels."
"Being a professional athlete requires a ton of travel with sponsor commitments, competitions and training camps,” said swimmer Connor Jaeger, the American record holder and World Championship silver medalist in the 1500 freestyle who won both the 400 and 1500 freestyles at Olympic Trials. “It being an Olympic year only made my travel schedule that much more strenuous. Over the past year WHOOP has helped me understand how my body reacts to jet lag and how quickly it acclimates to new time zones. Because of what I learned via WHOOP, I flew into Omaha for Olympic Trials several days early to acclimate, swam my best time ever and will be headed to Rio next month."
In addition to Olympic and professional athletes, WHOOP is being used successfully by the U.S. Military and collegiate athletes.
A study of NCAA athletes using WHOOP found, for example, that the athletes:
• Started sleeping an additional 41 minutes each night
• Reduced reported injuries by 60%
• Reduced self-reported illnesses by 53 %
• Lowered resting heart rate 4.4 BPM
• Increased heart rate variability by 8 milliseconds
• Reduced alcohol use before bed by 79%
• Reduced caffeine use by 86%

Since 2015, WHOOP has been embraced by elite trainers including Mike Mancias, Cleveland Cavaliers Assistant Athletic Trainer, and Keenan Robinson, USA Swimming National Team Athletic Trainer and Strength and Conditioning Coordinator.
Among the Olympic athletes utilizing WHOOP are:
Matt Emmons, Shooting
Jake Gibb, Beach Volleyball
Adeline Gray, Wrestling
Kelley Hurley, Fencing
Courtney Hurley, Fencing
Connor Jaeger, Swimming
Ryan Lochte, Swimming
Kyle Lowry, Basketball
Meghan Musniki, Rowing
Casey Patterson, Beach Volleyball
Jason Pryor, Fencing
Keith Sanderson, Shooting
Gevvie Stone, Rowing
Perry Baker, Rugby 7's

About WHOOP

WHOOP is the first scientifically grounded performance optimization system worn by the most elite athletes in the world to positively change behavior and unlock peak performance. WHOOP provides individuals, teams, and their coaches and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. To learn more about the system being used by professional and collegiate athletes, Olympians, and the United States military, please visit https://www.whoop.com.