WHOOP Joins Conference USA As Official Fitness Wearable

DALLAS, July 15, 2021 – WHOOP has signed on with Conference USA as a Corporate Partner, becoming the Official Fitness Wearable of C-USA. WHOOP is a Boston-based wearable technologies brand that has developed a system across hardware, software, and analytics that allows members to approach individual wellness with purpose and optimize performance via 24/7 continuous heart rate monitoring coupled with actionable, personalized insights across sleep, recovery, and strain. "We are excited to partner with an industry innovator like WHOOP, and eager to help grow the brand across the college sports audience and broader landscape,” said Conference USA’s Commissioner, Judy MacLeod. “Through the partnership, our schools, students, and coaches will have access to unparalleled insights to improve personal health while benefiting from WHOOP and the gold standard for fitness, sleep and recovery data. We look forward to a strong relationship together.” WHOOP offers a monthly subscription that includes free hardware, a coaching platform built to maximize performance, and a community of high performers. WHOOP is the Official Fitness Wearable of the PGA TOUR and LPGA Tour as well as the Official Wearable of CrossFit. Studies show that after a year on WHOOP, members experience longer and more consistent sleep, improved physiology, enhanced physical performance, and meaningful lifestyle changes. “WHOOP is proud to work with the best teams and athletes across all levels of sports,” said WHOOP Founder & CEO, Will Ahmed. “This is a great opportunity to bring our technology to Conference USA and help more student-athletes unlock their inner potential on the playing field and in the classroom.” Through the partnership, WHOOP will be the presenting sponsor of the C-USA Student-Athlete Player of the Year Awards for each sport, and will also provide support/receive visibility at C-USA Championships and events.

ABOUT CONFERENCE USA

Conference USA is an NCAA Division I athletic conference based in Irving, Texas, that services 14 institutions of higher education – Charlotte, FIU, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Miss, UAB, UTEP, UTSA and WKU. Now in its third decade, Conference USA has adapted to the ever-changing landscape of collegiate athletics with an unwavering commitment to excellence, integrity and leadership in competition, academics and community. -ConferenceUSA.com-