Duke Men's Basketball Teams Up with Human Performance Company WHOOP

BOSTON, MA – September 11, 2017 – WHOOP, the human performance company, today announced the addition of the Duke men’s basketball program to its roster of elite athletes and teams. The Blue Devils are currently training on the WHOOP Performance Optimization System with Gold-level Analytics in preparation for the 2017-2018 season.“The Duke men’s basketball program has set the standard of excellence in college basketball as one of the most recognizable and admired athletic programs in the world,” WHOOP founder and CEO Will Ahmed said. “We’re excited to work with Coach Krzyzewski and the Blue Devils to help them recover optimally.”

The Duke team is currently wearing the WHOOP Strap 2.0, a lightweight, waterproof and screenless device worn on the wrist, forearm or upper arm, that automatically measures and analyzes an athlete’s Strain, Recovery and Sleep. When paired with the WHOOP Strap, the WHOOP mobile and web app provides physiological data, analysis and actionable recommendations that help athletes and coaches tailor their training, improve their sleep and maximize performance. WHOOP has also developed a Team Dashboard with 27 levels of privacy to ensure sharing data is completely secure.

“Smart training used to be qualitative, relying on questions such as, ‘How are you feeling?’ or, ‘How’s your workout going?’” Duke men’s basketball athletic trainer Jose Fonseca said. “WHOOP is equipping our program with quantitative data on how our athletes are recovering after practice and training, instilling a culture of performance-enhancing data that will give us a distinct advantage.”

For more on the Duke men’s basketball program’s experience with WHOOP, click here.

About WHOOP

WHOOP is the first scientifically grounded performance optimization system worn by the most elite athletes in the world to positively change behavior and unlock peak performance. WHOOP provides individuals, teams, and their coaches and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. To learn more about the system being used by professional and collegiate athletes, Olympians, and the United States military, please visit https://www.whoop.com.