Dream, optimize, repeat
Our members are world champions, record breakers, CEOs, and new parents capturing millions of data points daily. Every year, we dive deep into the major sleep, recovery, habits, fitness, nutrition, and lifestyle trends to define the insights that will shape the future of health and human performance.
Generational Trends
Unlock the best of every life stage
See what habits, behaviors, and activities members in each generation prioritized in 2024.
Understand your health from every angle
Everything you do impacts your health—but how much, and in what way? This year, we researched the impact of air travel on the body, and also saw a shift in the way our members are drinking alcohol. Track your daily habits in the WHOOP Journal to see the direct impact of your routine on your wellbeing.
Outsmart jet lag with science
Our research shows that it takes ~5 days to regain lost sleep and 7 days to return stress levels to baseline after a flight. Learn how to combat the adverse impacts of travel before your next trip.
Drink less in the long run
Every year, our members drink alcohol less frequently—instead following personalized insights and coaching to optimize their sleep, stress levels, and progress towards their goals.
2024 Women’s nutrition and fitness trends
WHOOP Athletes
Learn how the best in the world use WHOOP
Gold medalists, football captains, and pro golfers rely on the most comprehensive wearable in the game to optimize their performance.
Recover like Ronaldo
CR7 makes the most of his recovery time with cold plunges and sauna—reducing inflammation and boosting energy.
Community highlights
Run it back with some of the moments from 2024.
On average, Barre has the highest impact on next-day Sleep Performance Score at 82.5%
Members in Ireland spent 44% of their time in the green—the most out of any other country.
