Podcast 295: Ben Francis MBE: The Mission to Create a 100 Year Brand

On this week’s episode, WHOOP Founder & CEO Will Ahmed interviews Gymshark Founder & CEO Ben Francis.

Will and Ben discuss his background and road to creating Gymshark, designing the Gymshark brand, his experience on WHOOP, and his journey as a CEO and Founder.

Will and Ben also give their insights as Founder/CEOs on the mentality needed to develop a successful brand and how to learn from mistakes to create business opportunities.

Episode Chapters

• 0:22 - Intro
• 2:01 - Ben’s background
• 2:32 - The road to Gymshark
• 11:00 - Building Gymshark + first sale
• 17:59 - Designing Gymshark
• 24:37 - Building Gymshark globally
• 28:46 - Inner Ad
• 29:20 - Hurricane Ben
• 36:18 - Founder/CEO Mentality
• 44:52 - Ben’s WHOOP Data
• 47:35 - Learning and creating opportunity
• 52:23 - Outro